Monday, August 31, 2015 :: Retailers Market for VainGloriousYou Boutique
Finally getting down to blogging about some of the before-the-scenes work and prep that happened before the VGY's Pre-Fall 2015 media event, especially an experience I had with a company who was responsible in outfitting and the overhaul of a section of the boutique for this important milestone.
As the event is held in the boutique, preparations to improve the Swan By VGY's section began approximately 3 months back where we conceptualised on improving the visual space and outlook at this premium space all the way at the back of the boutique. Many associate SWAN with elegance, and a line that is shrouded in mystery partly because of how we build this area in the boutique. It is dark, black, and consumers are basked in a low-light setting so has to enhance the shopping experience via heightened senses. Trust me, we even had customers asking if we sell wedding gowns under SWAN. Is it because SWAN is not brightly lit nor does she have walls washed in white like conventional retail shops? I do not know but one thing I have learnt from being an owner to a brick-and-motar retail store for the past 5 years is effective retail design helps to boost customers' understanding and enjoyment of the brand and products.
During the process of searching for a reliable and knowledgeable supplier in retail fittings to the fashion industry in Singapore and Asia (due to the many challenges faced
), I had the opportunity to work with Retailers Market
. One of the challenges I have resonates with that of many boutique owners being the expensive and limited retail spaces in Singapore. Therefore, we must always seek to maximize vertical space usage with a smart designed system for the purpose of creating a good flow via visual sensory pleasure. Additionally, a good retail design will also help to narrate the brand's story and products so this was the reason why I set my mind on doing an overhaul at SWAN's section with the launch of my first ever designer collective series :)
The 2 photos below show how the SWAN BY VGY's section at the boutique was PREVIOUSLY
. It was cluttered, messy, and obviously display a very bad use of space, concept including a bad flow in the retail design :(
Being a local business myself, I was drawn to the fact that the Retailers Market is also a home-grown business owned and managed by sisters, Nikki & Alison since 2009. I always believe that local businesses should always support one another! It also helped that they are also Spring Singapore's accredited vendor for Product Display and Store Layout
(PDSL). So off I went to visit the company at their showroom and was pleasantly surprised by their expertise in supplying retail fittings, mannequins & value management services to the fashion industry. The rest is history when I was introduced to their home walk-in closets with Maxe System. It was then and there I wanted the Maxe System to be fitted out for my boutique.
Maxe System is an Australian designed system that is widely used by retailers in Australia and Singapore. It is available in wall mount and free standing version - both of which have now formed an integral part of the Swan By VGY retail space design.
Of the both versions, I truly appreciate the modular fixtures that allow the pianogram of the store to be changed frequently and with ease. VGY, being better known for our maxi dress designs where we launch them at specific seasons in the year - The modular fixtures is definitely a godsend for us to change up fixtures position depending on the type of clothes that we will launch during the season.
To add on to my excitement, Nikki and Alison surprised me by making marble panels a REALITY when I was just casually mentioning to them about the beauty of marble panels during the conceptualisation process and just how lovely it will be if the panels are anything but black. Then came a fine day when I received a call from Nikki which went....
Nikki: Tricia, remember how you spoke about marble as a backdrop? We think that is a beautiful idea and I think we may just be able to make that come true for you because we found an amazing marble laminate!
Tricia: *hyperventilating* Omg you guys have not done this before right? Do they look like the real deal??
Nikki: Yes it is gona be the first with you. We found a way to do it with changeable panels for your different fashion seasons in a year! I do think it looks like the real deal and the marbling is absolutely beautiful *(I can almost see her smile behind the phone)
Nicki hard at work!
This, IS the power of working with companies who understands your needs and especially your inspirations and wish list. It is also essential to work with people who will listen and it applies to all just like your interior designer (to name one). Back to Retailers Market, it was open communication with the sisters who were so easy to work with and knowing the importance of the outfitting before the ESSENCE's media launch, they had all aspects covered even though some things like hangers slipped my mind. It came as a surprise to me that they even remembered the current hangers in my boutique may not be suitable for the new racks in place and even suggested to provide customized logo printing on all the new hangers even though the quality I settled for is low at 150pcs.
Thanks to their recommendation, I settled for hangers which are made of quality Schima timber that is smoothened and lacquered to protect the apparels. Imagine having to choose from 4 different colors and seven off-the-shelf styles! Put me in a situation where I have to CHOOSE, is like an impossible mission for me. Okay I concur choosing colors is not as hard as choosing the styles!
I love the curvature of the hangers which I realized actually make the structure of the clothes look even better than a flat 2D sort of hanger. They say you judge the clothes on its hanger even before you touch it and I can tell you, IT IS TRUE. I would reach out and go for a nicely hung up piece of apparel at home over another just because. Yes, just because.
So this is the AFTER. Hauntingly beautiful and a far cry from the old design, isn't it?
And this was how it went down on VGY's first ever designer collection media launch :*) I am absolutely thankful to Nikki and Alison for having created a space where my esteemed media guests and more importantly customers, can completely immerse in the brand and relate to VGY's diffusion line - Swan By VGY.
With that, VGY
will unveil a newly designed website and launch our first designer collective titled ESSENCE this week! The designer collective pieces will also be stocked in to the boutique by this week so stay tuned to our Instagram (@vgystore
) for more details.
PROMOTION DETAILS & ADDRESS
Lastly, Nikki & Alison from the Retailers Market are very kind to extend a 15% RRP discount for my readers when you quote "Tricia15
"! This will include their FULL RANGE of hangers, closet system, jewellery, bag displays etc and will run from now till the end of September 2015. If you are considering a walk-in wardrobe or even revamping your wardrobe, I would highly recommend Retailers Market because the sisters are the most dedicated duo and definitely because it was such a pleasant experience with them.
Feel free to enquire more at 6841 2232 or visit them at their showroom (like I did
) at the address below:
76 Playfair Road
Tel: 6841 2232
15% off when you quote "Tricia15" from now till Sept 2015!
Labels: ESSENCE, Maxe System, Retailers Market, swan by vgy, vaingloriousyou
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Tuesday, August 18, 2015 :: Lancôme Advanced Genifique
Hitting the big 3 in a couple more years, I often find myself asking, when will the radiance on my face leave me, when will my skin lose its firmness, when will the wrinkles show. I wonder if there are as many women out there who ask themselves this question given how fast time seem to pass here in Singapore - where many have taken a shortcut in their daily routine for practicality, and in short, to catch up while being in a rat race everyday.
I also came to a realization that having that "youthful aura" actually comes from yourself - from within. When you think, live and behave in a youthful manner, you emit positive vibes and especially giving off energy to the people around you. They in turn catch on your positivity and these forces bounce around you giving off the "youthful aura" that is seemingly elusive to many but yet, actually achievable for every women out there.
The first step to achieving that youthful aura is to feel good about yourself. I feel good about myself when I have good skin. This is simply because your skin is the tell-tale indicator of the going-ons in your life. For that added boost to my skincare routine, the Lancôme Advanced Genifique range consisting of (1) Advanced Génifique Youth Activating Concentrate, (2) Advanced Génifique Yeux Light-Pearl Eye Illuminator and (3) Advanced Génifique Yeux Light-Pearl Eye Cream were recently introduced to my vanity table.
Inspired by cutting-edge expertise in genomics and proteomics, the iconic "Little Black Bottle" precisely targets fine lines, wrinkles, radiance, clarity, evenness, texture, firmness, sagginess, tonicity and resiliency.
The Advanced Génifique Youth Activating Concentrate now takes its rightful first and most essential skincare step in my routine. Within 10 days of use, my skin looks visibly rejuvenated despite managing late nights at work. The fear of waking up in the morning to find saggy and dull skin due to insufficient sleep had been unfounded because the effort that I am putting in by incorporating this extra step in my routine had paid off and I attended VainGloriousYou's
media event with radiant and glowing skin. If you have to choose, I say this product will give you a run for your money ;)
If you have been with me since 2008, you would also know that I put emphasis on my eyes as I was plagued with issues like fine lines around my eyes which cruelly creased my concealer every single time immediately after application.
This is also the reason why I have been hooked on both the Advanced Génifique Yeux Light-Pearl Eye Illuminator and its Eye Cream. Génifique Yeux Light-Pearl is the first serum to be equipped with a pearl-applicator for 360° illumination of the eye contour. THIS is a major indulgence for me in the morning - that cooling applicator rolling gently on the contours of my eyes reduce puffiness and trust me, I have really puffy eyes due to insufficient sleep, and water retention due to army style bottoms-up before I sleep. My eyebags have been reduced after just only 4 days of use - I mean, it is noticeably reduced which actually slimmed down my face instead. How much does having eyebags change your face shape? Quite drastically I say. I can't put a finger to how this happens but trust me, it does happen and it did for me.
Perhaps it is all these added steps into my skincare routine that automatically makes me feel good about myself - because I care for my own being. And it does help that I am drawn to how Lancôme has characterized "youthful aura" by deriving it from addressing concerns from real women. Last of all, since these products work very well for me and the synergy of it when used together with other skincare products is a perfect harmony, why not?
For more information on this award-winning range from Lancome, click HERE
to find out more and discover surprises along the way in your quest to achieving the youthful aura :)
Labels: Genifique, Lancome, Lancôme Advanced Genifique, Youth activating serum
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Thursday, July 9, 2015 :: My Beauty Trail in Orchard Central (with Kenko, Pink Parlour, Haach & Superberry)
I can never say no to a beauty trail when it is at one of the malls I am familiar with, so when I was offered this opportunity, I just couldn't say no to a day of pampering like a body massage, facial, manicure and shopping!
At Orchard Central (OC), there is a good mix of retail stores, F&B dining outlets, beauty and wellness salons. I frequent Orchard Central often for its interesting mix of carnival vendors at its atrium (well, it's just next to 313, and I pop by to get my hair done with John!).
On my ME-TIME alone at OC for a beauty trail, I first started off with a Kenko signature body massage (deep pressure) where I was given a veryyyyy good kneading for my tight muscles. It is very hard to find a good masseuse in Singapore who has great manual dexterity and can be in total control with smooth maneuvers that maketh a good massage ;) All I can say is, I had a very good sleep that night!
Stepping into Kenko is a picture of calm, serenity and a cosy ambience. The feeling is so...zen that I felt like I was transported to a place without any stress or worry in the world.
The massage gave me a deep sense of relaxation as this signature massage harnesses the best of different massage strokes to allow the smooth flow "chi" in my body. I left the shop feeling so light and my spirits were lifted - well I do appreciate that because I am usually so stressed up with work by mid-week that my muscles will be extremely tensed. I definitely see myself going back again! Why didn't I discover Kenko earlier? Used to think they only offer fish spa but hey, they have been in the business for more than 20 years providing quality massages! Now, who's up for a mid-week massage with me at Kenko? ;)
I was toying with the idea of the fish spa but I chickened out in the end because I am THAT ticklish. Yes, I do consider tickling a form of torture.
Kenko Reflexology & Fish Spa
181 Orchard Road
Tel: 6509 0303
Since Orchard Central has all the shops to complete my pampering experience, I decided to visit Pink Parlour for a classic manicure and to freshen up my nail color. It is such a pink and sweet place with a grand entrance to boot! You CANNOT miss this shop. If you have not heard of them, they are one of Singapore's leading hair removal specialists offering treatments from waxing, IPL hair removal, spray tanning to even manicure and pedicure services.
The manicurist who attended to me was very professional and friendly. Most importantly, throughout my entire time there, she did not try to upsell anything to me - which is easily one of the factors that trigger a bad experience for me with beauty spas. I was given the peace that a pampering experience require and I do appreciate that ;)
One more thing I was very happy about is the hygiene of the place and manicure process. My excess cuticles were also removed very cleanly and pushed back properly to see my pretty white crescents.
Opt for a french manicure with thin white tips and nude base!
There's a promotion happening between 1 July 2015 to 31 August 2015!
For just $50, customers can purchase (either one)
Gel manicure in red and white
Boyfriend's Brazilian Wax
Snow White Brazilian
*Terms & Conditions apply.
Applicable to all outlets
Valid till 31 August 2015
Discount is applicable to all customers
Not valid with any other promotions, discount voucher or gifts.
181 Orchard Rd #03-19/20/22
Tel: 6100 8266
I have long heard about the award winning facial treatment by HAACH known as Phytopeautics Everlasting Youth which has raving good reviews online! So I included a facial into my beauty trail as well after seeing the directory and finding HAACH salon on the third level!
HAACH's Phytopeautics Everlasting Youth uses only cultured phyto-stem cells and powerful botanical actives so you can be sure it is completely free of paraben and other harsh chemicals commonly associated with facials. The formulation contains a unique anti-wrinkle peptide which actually lifts up your face and removing lines. My therapist was very excited to show me its effects immediately after the facial with a mirror and oh my, I am a convert for this facial.
It was such an invigorating experience with myself waking up after 60 minutes to a head and shoulder massage. In just an hour, my dull skin was exfoliated, dead skin cells were removed, facial lines were all plumped up removing my ageing lines on my face and neck, and hydration and elasticity were restored revealing smooth, supple and intensively hydrated skin. I woke up hoping the facial could have last longer - I was properly taken care of by my therapist and in a fantastic setting with ambience, it is just so easy to just fall asleep..
Definitely coming back again for this facial!
Yet another promotion available now!
Pay $39 instead of the usual $288 for Phytopeautics Everlasting Youth Facial when you call 62380123 and quote my name "Tricia" when making an appointment!
*Terms & Conditions apply
Valid for 21 years old and above
Singaporeans or PRs
Applicable only at Orchard Central #03-10/11
Prior appointment is required.
181 Orchard Road #03-10/11
Tel: 6238 0123
Opening hours: Mon to Sun 10am to 9pm
Having the mall divided into several clusters, serving different establishments at different areas such as salons for pampering, fashion and F&B, it gives Orchard Central a very good mix of tenants. You can be sure to be able to do shopping, pampering, food then dine at a cafe for desserts all in a day's fun - just like what I do one day each month ;)
I will set aside a day every month for a day of pampering and grooming. It usually starts with a quiet lunch at Milagro Spanish Restaurant then right after filling my yum-tum, I will scoot off to my full body IPL appointment with Datsumo. That will take about 2 hours and by the time I'm done, I will usually need some desserts or hot tea haha. I will either head down to Level 1 for a hot cuppa at Coffee Bean & Tea Leaf or the swanky new dessert cafe - Lady M. It will be about 4.30-5pm when I am done with my tea break then I will do my shopping n Orchard Central.
For this day, I checked out Superberry, which is a concept store housing more than 500 products from over 30 brand innovators all over the world! Over here, I discovered a highly edited selection of the best beauty products and some very well-kept beauty secrets ;) Walked out of the store with 3 purchases and I can't rave enough about those three babies! Oh, did I mention? There is a GSS promotion at "Buy 1 and get 1 at 50% off" till the end of July so hurry hurry down!
If you were to see the store, every corner you turn to, it is jam-packed with loads of skincare products and makeup! I am sure you will spend AT LEAST 30 minutes in there just like I did. Shops like Superberry.me has got to be my heaven...
The shop is equipped with a team of trained beauty advisors who provide customers with knowledge and products best suited for my personal care needs. I was introduced to human+kind brand by the beauty advisor seen in my photos below, and learnt that Superberry.me is the exclusive retailer for Human+Kind range of products. A look at its ingredients revealed Human+Kind formulations are all made using natural healing and restorative ingredients which is perfect for sensitive skins.
My eyes are always drawn to products with award-stickers on them. And yup, I got two products from human+kind namely the Wash Off Cleanser (which comes with a deep cleansing cloth) seen below with a Cleo Beauty Award Winner sticker and All-In-One Body Oil for my face, body and hair. I have been looking to get a all purpose body oil mainly to try it out on my face together with my foundation ;) Remember my meeting with korean star Yoon Eun Hye at her hotel suite previously? I learnt that her dewy skin is achieved by using an all-purpose body oil mixed in her foundation to achieve the healthy looking glow koreans are famous for! Okay, now I have let everyone on this secret... I will leave you to discover it yourself with human+kind's All-In-One Body Oil!
Gaya Mineral Blush which is made with 100% minerals and is an eco-friendly makeup and skincare brand. It is 100% natural, hypoallergenic, inorganic, non-comedogenic and most importantly, they do not test on poor animals!
I also found Re'skin V Lab Whitening Collagen Mask which I had previously purchased from Korea!! This is extremely good if you have dry and rough skin. The collagen mask is pretty hydrating and it replenishes moisture back into your skin and plumping it up so your skin will look supple.
Found Blinc as well in the store! If you do not know, this brand is a cult favourite amongst Hollywood celebrities such as Jessica Alba, Miley Cyrus and Jennifer Lopez. I walked away purchasing the Ultra Thin Liquid Eyeliner Pen below! Heard about how this brand offers the world's thinnest brush with a precision tipped at 0.009mm from a makeup artist previously but did not get to try it! Knew I had to get it when I found in Superberry and my verdict is, it is definitely worth the $47! The brush is sooooooo thin that it allows exact and precise application with the right amount of liquid dispensed from the brush. It is NOT easy to make mistakes with this eyeliner. And best of all, it does not budge even after a longggg day.
Happy camper with my purchases which I got at a steal ;) Psst, this was also my post-facial skin from Haach without any makeup on (yes because the therapist convinced me to step out without makeup and just healthy looking skin) - the facial actually removed tired lines, lifted up my face and live up to its reputation for its anti-aging benefits!
181 Orchard Road, #03-29
Tel: 6835 9288
And...this marks the end of a glimpse into a day of my life spent for pampering myself! These places I visited are one of Orchard Central's best kept secrets haha.
Labels: Haach, Kenko, Orchard Central, Pink Parlour, Superberry
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